Has your Listing Gone Cold In a Hot Market ?
Sometimes a great listing hits the market and just doesn't sell. The reasons can be easy to pin point, but other times it takes some work to determine what the problem is. Here are some of the biggest reasons your may be stagnating on the market.
Clutter - First impressions are everything; if a potential buyer walks into a listing that has clutter everywhere, they can't truly visualize and see the home for what truly it is. They can't fall in love with a house that is full of clutter everywhere. Make sure it is not buried under furniture, knickknacks, papers, collections, and laundry. Make sure everything from floors, walls and ceilings are spick and span!
Staging - If you are free of clutter but your home is still not selling, you may want to consider staging. Staging has been found to not only decrease the amount of time on market but can increase the selling price.
Price - The initial listing price of a home is instrumental in how quickly it sells. Many sellers assume setting the price high and coming down later or being willing to accept a reasonable counter-offer if they don't get much traction is a safe way to ensure they get the highest price for their home. in reality, starting with a high listing price just insures that the buyers who are most compatible with the listing either don't see it or move on because it's outside of what they're comfortable paying. The buyers who are looking at homes for the price you set will see that there are others houses at the same price with more expensive upgrades.
Details - If the price is right and your listing is squeaky clean and clutter free, you may want to check your listing details. For example, an extra zero can turn your $450,000 listing into a $4,500,000 listing, where it's probably not going to get much traction. Double check to make sure the information is accurate, make sure the description is interesting and informative, and your photos are professional and numerous.
Sometimes there can be other factors such as unusual or irregular floor plan, location where there are unwanted sounds, smells or views. I once showed a house that backed to a cemetery. It was a turn off to my buyers and many others. To determine if you have any of these issues, please call me for a professional market evaluation.
Authored by Homes.com and Rismedia.